Wow. Somebody at Google decided that weblogs have an actual monetary value. Since Google are no dummies, maybe they actually do have value.
This could change a lot of things. I suspect that Blogger will be available off of Google's main page. This could result in about 5 times as many people writing online journals. People with expertise in one special field can post updates to their weblog only when specific news relates to their field, and these items can float right to the top of Google searches. Should be most interesting.